Backyard Talks China at the Boards Summit

Owner Blair Stribley, Director Rob Pritts and Producer Carr Donald were joined by Exec. Creative Director Johnny Tan of BBH, Shanghai to present a workshop on "Four Things You Need to Know About Working in China" at the 2009 Boards Summit conference in NYC.

The panel gave the audience of prodcos and post attendees a snapshot of the necessary ingredients for a successful venture into this increasingly important market. Transcending cultural differences requires a well-connected local partner and an understanding of the determined work ethic the Chinese advertising industry exemplifies. The result is respected relationships with Chinese agencies -- plus campaigns with American flair for brands including Coca-Cola and LG.