Wednesday, February 3, 2010

Kevin Smith Reports Non-Violent News for Milwaukee PD


Backyard director Kevin Smith delivers benign local newscasts for the Milwaukee Police Department (MPD) in two new 30-second PSAs, “Non-Shooting” and “Non-Assault” out of Cramer-Krasselt, Milwaukee, WI.  The PSAs feature tongue-in-cheek newscasts about violence that never occurred to promote that there were 2,945 fewer crimes in Milwaukee last year; no laughing matter.  The “Be A Force” PSA campaign is also a recruiting tool aimed at future area police officers.
            Says Milwaukee Police Chief Edward A. Flynn, “We are sharing the message that in some jobs, success is measured by what doesn’t happen.  At the MPD, we had nearly 3,000 fewer victims of crime last year than the year before.  That’s success that we want to share on a grand scale.”



Credits:
Client: Milwaukee Police Department
Titles: “Non-Shooting,” “Non-Assault” 2 X :30
Production Company: Backyard, Venice, CA
Director: Kevin Smith
DP: Randy Arnold
Executive Producers: Blair Stribley, Peter Steinzeig
Line Producer: Peter Keenan
Co-Producers: Tim Fermino, Kelsi McIntyre, Cathy Chen
Agency: Cramer Krasselt, Milwaukee, WI
Exec Creative Director: Chris Jacobs
Creative Directors: Todd Stone, Michael Fazende
Art Director: Jim Root
Editorial Company: Backyard, Venice, CA
Editor: Justin Lee
VFX Company: Transistor Studios, New York
Executive Producer: Damon Meena                                               
Head of Production: Andrea Sertz Jew                                   
Associate Creative Director: Aaron Baumle                                               
Associate Art Director: Aaron Baker                                                           
Senior Art Director: Jamie Rockaway                                               
Associate Producer: Corrine Liebe                                               
Digital Assets Manager: Andrew Adair

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