Carr's Durian Adventure

One of Backyard’s latest spots took the crew to Singapore and China, where we shot Minute Maid for BBH with pop star Eason Chan, who has become one of Hong Kong’s most dominant male singers earning multiple ‘Album of the Year’ awards.

Talking to the talent, Eason Chan. Great guy!

But between the filming and sightseeing was a stop to try what is revered in Southeast Asia as the King of Fruits.

Carr makes friends with the Durian vendor

“Durian is the stinkiest fruit alive – smells something like rotten onions that have been overcooked. Most Westerners vomit when they eat it,” says Producer Carr Donald.

Turns out that Carr actually liked it.

Despite the humidity and the 95-degree weather, the Minute Maid shoot went great!

Smiles all around!!

BBH Shanghai is Ad Age China's AGENCY OF THE YEAR

Our friends and colleagues at BBH Shanghai are getting well-deserved recognition for this past year's work, named by Ad Age China 2009 Agency of the Year.  The agency is bringing American pop culture flair and experience to advertising for major International brands in the Asian market.  ECD Johnny Tan and his team have worked tirelessly with Backyard on several campaigns including Minute Maid/Coca-Cola featuring pop singer Eason Chan, and multiple LG work including the recent "Portal" featuring scenes from blockbuster "Avatar."  Congratulations! http://adage.com/globalnews/article?article_id=141483

Backyard Talks China at the Boards Summit

Owner Blair Stribley, Director Rob Pritts and Producer Carr Donald were joined by Exec. Creative Director Johnny Tan of BBH, Shanghai to present a workshop on "Four Things You Need to Know About Working in China" at the 2009 Boards Summit conference in NYC.

The panel gave the audience of prodcos and post attendees a snapshot of the necessary ingredients for a successful venture into this increasingly important market. Transcending cultural differences requires a well-connected local partner and an understanding of the determined work ethic the Chinese advertising industry exemplifies. The result is respected relationships with Chinese agencies -- plus campaigns with American flair for brands including Coca-Cola and LG.